In shopping center Edgemar mall in Santa Monica they decided to draw the attention of visitors on a huge role, serving trolleys and baskets in our everyday life. All the more so Christmas and New Year are near at hand, so it is very topical.
For administration of the mall, designers, Frank Gehry and Anthony Schmitt have created a 10-feet Christmas tree, consisting of eighty-six (86!) carts from the supermarket.
Shopping Cart Tree
According to them, it is this unusual version of a Christmas tree in our time passes much more modern essence of the holiday than the traditional one, coniferous tree. Indeed, for ordinary consumers, this period is the reason for the abundance of purchases that they would never do or permanently set aside for later. And for the stores, this is the most fertile period from a business perspective now and then.
So the two parties will be happy, and a ten-tree of shopping carts stands proudly in the middle of the atrium Edgemar mall, calling for more and more people spend their money there.
However, the tradition of Christmas trees to create something horrible was not invented by Frank and Anthony Gary Schmitt, but it was much earlier before them. We even have done on our site review about Creative New beauties.