In October 2010, the legendary Finnish mark Rosenlew presented in Russia, the first series of designer’s refrigerators. The author of the debut collection became Denis Simachev, who put his famous bright handwriting «a-la rus» on household equipment.
Rosenlew design line by Denis Simachev will be produced in limited numbers
The main idea behind the iconic fridge Rosenlew is out of time. Its original design was invented in 1968, and in 2010 it received a new shell as a result of cooperation with the Russian designer. “Denis managed to harmoniously combine the quality and tradition of technical excellence, the iconic Finnish design, with expressive ornament brand of Denis Simachev, a result we got a great lineup, is entirely consistent with the progressive trends of our time”, – says Director of Business Development in Russia, Nikolai Rosenlew Krasavin.
Design of Line Rosenlew by Denis Simachev consists of two models made in four colors with an emphasis on the latest trends in design. Each model of Rosenlew design line by Denis Simachev is limited edition of 100 copies.
Denis Simachev: “You can buy a white refrigerator, which is boring, but you can buy a refrigerator that is not traditional and it will be patriotic. You are the one to choose: to remain tiresome or become a patriot”.